Sparkling Water Snobs

La Croix re-design from my internship at Nebo Agency in 2017.

As a part of my summer internship at Nebo Agency the design team was tasked with creating an internal blog post. Nebo has an entire closet dedicated to all the delicious La Croix flavors. So as you’d imagine this was a big deal. Each design team member was tasked with re-designing the brand based on a target market. My specific market was the ‘Water Snob’ i.e. Perrier, San Pellegrino, Evian, and Voss drinkers.

My idea was to play up heritage in the brand, similar to Perrier and San Pellegrino. These two brands feel established therefore trusted. Perrier and San Pellegrino, in my opinion, take the romantic Italian and French brands and play them up through historical elements. With all of this in mind, I wanted to take the old American medicine bottle and modernize it.