Brand Engagement & Strategy

Being able to connect with today’s consumer is vital to the success of the business, especially in-person. This unique store solution involved using architectural, brand, and graphic elements in an attempt to create consumer-brand touchpoints at vital stops on the customer journey. Utilizing consistent motifs like warm wood elements to create thresholds, local playful graphics, flora and places of rest with key brand statements were tools used to try to develop a deeper relationship with the customer. Giving them places to rest, unique local graphics, and delivering positive messages cultivate the idea of care and wellness that the modern consumer expects from their brands.