Environmental Branding

To implement a successful environmental brand, one must understand the inner-workings of the client. In this project, the client is a private charitable foundation that grants money to causes that protect and strengthen the ideas of "American Exceptionalism." These ideas are broken down into four guiding principles of free markets, constitutional order, informed citizens, and civil society.

Their office space has a central wooden spine with cabinetry that showcases awards, grantees, and other information. In a way this spine represents the larger idea of "American Exceptionalism." My design was taking their four guiding principals and physically creating four pillars out of them that uphold this spine of "American Exceptionalism."

In a refined and modern approach, with use of their brand colors, I accomplished creating an integral experience that enhances the brand and reinforces the principles of the foundation.