Universally Designed Signage

As a part of a signage and wayfinding effort for a Milwaukee office tower renovation, I was tasked with developing the ethos and standards of the signage while keeping it Class A office tower. It was a fun challenge trying to keep the signage unique while trying to match refined feel of the space and adhering to ADA standards. My responsibilities included design, coordinating with the client, fabricator, and senior leadership.

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ABRC_ProductionPackage_SIGNAGE - MONUMENTAL.png
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ABRC_ProductionPackage_SIGNAGE - INTERMEDIATE.png
ABRC_ProductionPackage_SIGNAGE - ARRIVAL.png
ABRC_ProductionPackage_ARRIVAL II - SIGN SIZING.png
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ABRC_ProductionPackage_SIGNAGE.png
ABRC_ProductionPackage_MONUMENTAL - SIGN SIZING.png
ABRC_ProductionPackage_MONUMENTAL - ICON SIZING.png
ABRC_ProductionPackage_MONUMENTAL EX 2.png
ABRC_ProductionPackage_INTERMEDIATE - SIGN SIZING.png
ABRC_ProductionPackage_ARRIVAL I - SIGN SIZING.png
ABRC_ProductionPackage_ICONS .png

#branding #graphicdesign #creativedirection #logocreation #typography #colortheory

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