Sweet Healthy Treat

Growing up the son of a dietician I never really got to have all the unhealthy snacks like Oreos, Chips Ahoy, Keebler cookies, or any other cookie you'd find down that aisle in the grocery store. Instead I grew up around healthy alternatives that I am grateful for to this day. One of the inventions of my mother was a not unhealthy cookie alternative. It's a really simple, really good cookie that is 100% guilt free. Everyone that has tried her cookies can't have just one. To this day I eat at least 5, but I know that when I eat them I'm eating real ingredients that are good for me. They are a great breakfast, mid-day snack, late-night snack, etc.

My mom has longed to make this into a viable business. She's asked me to brand her cookies. This is an in-progress work, but something I am having fun with.

The ultimate goal of this brand is to have a fun, healthy cookie that everyone can enjoy. However, I think the ideal market for this cookie is that parent that wants to give their kid healthy alternatives. Similar to how this cookie started. I want to stick to those roots.